Packaging

Packaging is important to protect Pandora jewellery during transport from suppliers to distribution centres, stores and customers, ensuring items arrive safely and reducing damage.

However, packaging also creates waste and uses paper, plastic and energy resources. That's why we design packaging with circularity in mind, balancing protection, brand experience and sustainability.

DELIVERING A SUPERIOR BRAND EXPERIENCE WHILE REDUCING THE IMPACT OF OUR PACKAGING

We take a holistic approach to packaging design and sourcing, integrating sustainability into every step:

  • Optimising packaging size and assortment to reduce material use and improve efficiency across all customer -facing channels.
  • Prioritising lower -impact materials and reducing reliance on high- impact creative elements.
  • Collaborating across teams - from design and procurement to store operations and sustainability - to ensure brand and environmental considerations are aligned.

Packaging also influences how products move through our global supply chain. To cut transport-related emissions, Pandora is rolling out an operations decarbonisation roadmap that prioritises transitioning from air freight to ground transport and improving efficiency in distribution operations.

For our sustainability targets and progress

Explore Our Sustainability Progress

Dive into Pandora’s Annual Report to learn more about our sustainability targets and the progress we are making.

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Net zeroCircularityFairPolicy & reporting
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