Circularity
We are rethinking how jewellery is made. Today, every Pandora piece is crafted using 100% recycled silver and gold. This reduces reliance on newly mined metals and our environmental impact. Through advanced recovery technologies and strict safety standards, we ensure high quality pieces crafted with care.
STRATEGIC SOURCING to REDUCe ENVIRONMENTAL IMPACTS
Metals are the foundation of our jewellery, from precious silver, platinum and gold to copper and other base metals.
Using 100% recycled silver and gold is a major milestone in our circularity efforts. We see growing opportunities to source recycled alternatives to other metals, which remain part of our designs in smaller volumes and can pose environmental risks.
As these markets mature, we are committed to diversifying sourcing and strengthening circularity to further reduce our environmental footprint.
RECREATING THE BRILLIANCE OF NATURE ABOVE GROUND
Pandora’s use of lab-grown diamonds and other man-made stones reflects a significant shift in how we source materials.
Our diamonds are grown, cut and polished using 100% renewable energy, resulting in a lower carbon footprint compared to traditional alternatives. This approach supports our ambition to reduce environmental impact while making diamonds more accessible to consumers.
Integrating innovative materials into our designs makes our business more sustainable and strengthens our commitment to responsible sourcing practices.
BEST IN CLASS QUALITY AND DESIGN
We continuously explore new techniques and materials to reduce environmental impact without compromising quality or design - from our crafting facilities powered by renewable energy to our dedicated Innovation Centre.
Every piece is made under strict material safety standards, ensuring that our jewellery is both beautiful and crafted with care. This combination of our creativity and advanced technology is setting new benchmarks for innovation in making jewellery.