Craftsmanship
Pandora jewellery is made with care and attention to detail. The magic happens at our crafting facilities in Thailand, where we combine centuries-old crafting traditions and high-quality materials with modern production techniques.
Every piece is hand-finished by skilled craftspeople, combining traditional craftsmanship with modern production technology. Thanks to our vertically integrated model, we can quickly scale production of high‑demand products when needed.
We apply strict quality processes throughout production and source only high‑quality raw materials, with a strong focus on responsible sourcing, business ethics, cost efficiency and reliable delivery. Today, all Pandora jewellery is crafted using 100% recycled silver and gold sourced from certified, responsible refiners.
OUR CRAFTSMANSHIP AT A GLANCE
Precision meets artistry
Every piece of Pandora’s high-quality jewellery starts in our Copenhagen design studio, where creativity and innovation are brought to life through detailed sketches. A seamless collaboration with the Innovation & Product Development team in Thailand ensures each piece meets the highest standards of beauty, quality and craftsmanship.
The art of Murano
Murano glass is more than beauty; it’s a centuries-old legacy, born on the island of Murano in Venice, Italy. Its rich colours and luminous textures have long made it a treasure in fine jewellery. At Pandora, each Murano piece is shaped, layered, and finished by hand. No two Murano charms are ever the same.
The art of stone setting
Stone setting is the art of securing each gem with precision while bringing out its natural brilliance. At Pandora, our skilled craftspeople use a variety of stone-setting techniques to create designs that capture light and maximise sparkle. Every stone is carefully set by hand, combining durability, craftsmanship, and style in every detail.
A splash of colour
Enameling is a centuries-old finishing technique that brings lasting colour and brilliance to metalwork. At Pandora, we use high-quality materials such as epoxy resin to achieve a smooth, vibrant, and durable surface, adding depth, emotion, and artistry to every piece.
Pandora’s vibrant enamel colours are achieved through a careful layering process. Each shade is mixed, applied, baked, and dried with precision, creating a smooth, lasting finish that brings every design to life.
Pandora delivers high‑quality, modern, accessible jewellery at scale while keeping efficiency, speed and sustainability at the core of everything we do.
To meet demand throughout the year, our supply chain teams continuously monitor sales and optimise distribution to ensure products are in the right locations at the right time. Our vertically integrated setup allows us to bring new jewellery from design to finished product in approximately four months.
Pandora employs more than 12,000 people across its jewellery crafting facilities in Thailand, including Bangkok, Lamphun and Gemopolis. To support long‑term growth and meet future demand, Pandora has broken ground on a new crafting facility in Binh Duong Province, Vietnam. The USD 150 million investment will significantly expand Pandora’s crafting capacity, create up to 7,000 jobs, and is expected to begin operations in early 2026.
Our facilities in Lamphun (opened in 2017) and Gemopolis (opened in 2018) have set new standards in the jewellery industry in terms of craftsmanship, scale, speed and environmental performance. Both sites have achieved LEED Gold certification (Leadership in Energy and Environmental Design) and operate on 100% renewable electricity, reflecting our commitment to reducing environmental impact across our operations.
EXPLORE OUR CRAFTING FACILITIES
Every piece is hand-finished by experienced and skilled craftspeople – and we can quickly upscale production of high-demand products when needed.
OUR GEMOPOLIS FACILITY
In 2005, Pandora began operations in Gemopolis, a jewellery industry zone outside Bangkok. Since then, we have expanded our operations on the site several times, most recently in 2018 when we opened the Triple A facility.
OUR LAMPHUN FACILITY
The facility takes its design inspiration from our signature charm bracelet. The circular shared area - known as the Halo - at the centre of the facility resembles the bracelet. The buildings, which spread off from the Halo, resemble the charms.
OUR VIETNAM FACILITY
When fully scaled, the new state-of-the-art facility in Vietnam will produce up to 60 million jewellery pieces annually and employ around 7,000 craftspeople. It is powered entirely by renewable energy and built to LEED Gold certification standards.