Media Relations

Pandora is the world's largest jewellery brand with 32.5 billion Danish kroner in revenue in 2025 and a store network of around 2,800 concept stores.

Pandora enters exclusive platinum-plated jewellery

FEATURED PRESS RELEASE

Pandora, the world's largest jewellery brand, today announces the introduction of jewellery plated with the precious metal platinum. The jewellery is certified hypoallergenic, water- and tarnish-resistant and will diversify and reduce the company's commodity exposure to rely less on silver.

4 February 2026

Pandora’s net-zero climate goal validated by the Science Based Targets initiative

By aligning with the gold standard for climate action, Pandora reinforces its leadership in sustainability.

11 July 2024

Pandora brings lab-grown diamonds to Denmark

Pandora is now introducing its lab-grown diamonds collection to its home country Denmark, the first EU market to offer Pandora’s innovative diamonds after successful launches in the Americas, Australia and UK. Pandora also announces the opening of its first flagship store in Copenhagen.

6 June 2024